Laura Valentino Romero

About

Hire Dragons

Hire Dragons is a national experiential marketing and brand ambassador agency specializing in educated, story-driven consumer activations for beverage brands, including hemp-derived THC beverages.

Founded by industry veterans with over a decade of hands-on tasting experience, Hire Dragons deploys trained brand ambassadors, called Dragons, who do more than pour samples… they educate consumers, answer compliance-minded questions, and convert curiosity into confident purchase decisions.

What sets Hire Dragons apart is its proprietary Dragon Engagement Network™, a software platform and learning management system that ensures every Dragon is trained on brand story, ingredients, positioning, and retail etiquette before ever stepping into a store or event. Brands gain visibility into execution, reporting, and performance across campaigns.

Hire Dragons supports retail tastings, events, street teams, and market launches across multiple U.S. states and works closely with brands navigating the evolving hemp beverage landscape, including non-medicated sampling strategies where required.

Core Services:

• Educated brand ambassador staffing (Dragons)
• Retail tastings and in-store activations
• Event and festival sampling
• Hemp beverage consumer education
• Training, compliance awareness, and reporting via Dragon Engagement Network™

Best For:
Hemp beverage brands that value education, credibility, compliance awareness, and real consumer connection, not just pouring liquid and hoping for the best.